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Tesla sales fall by 49% in Europe even as the electric vehicle market grows

By AP News - Mar 25, 2025, 09:48 AM ET
Last Updated - Mar 25, 2025, 09:48 AM EDT
Tesla Protest Tennessee
Abby Wigger protests against Elon Musk and President Donald Trump outside a Tesla dealership Saturday, March 22, 2025, in Franklin, Tenn. (AP Photo/George Walker IV)

European sales of Tesla electric vehicles tumbled 49% in the first two months of the year even as overall sales of EVs grew

FRANKFURT, Germany (AP) — European sales of Tesla electric vehicles tumbled 49% in the first two months of the year compared with a year earlier even as overall sales of EVs grew, according to the European Automobile Manufacturers' Association.

There have been complaints about an aging lineup of vehicles from Tesla and also a significant backlash against CEO Elon Musk and his affiliation with the Trump administration in the U.S. In Europe, Musk's endorsement of Germany's far-right Alternative for Germany party in last month's national election drew broad condemnation.

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Tesla faces increasing competition from major automakers as they ramp up EV production, including China's BYD. On Tuesday, BYD reported a record 777.1 billion yuan ($107 billion) in revenue for 2024 as sales of its electric and hybrid vehicles jumped 40%. Earlier this month, BYD announced an ultra fast EV charging system that it says is nearly as quick as a fill up at the gas pump.

Tesla sales for January and February slumped to 19,046 from 37,311 in the same period in 2024. That comes against the background of a 28.4% increase in sales of all battery-electric cars in Europe.

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