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Growing demand for patchouli oil is driving the industry in Indonesia, but at what cost?

By EDNA TARIGAN, DITA ALANGKARA and FADLAN SYAM - Mar 28, 2025, 05:24 PM ET
Last Updated - Mar 28, 2025, 05:24 PM EDT
Indonesia Deforestation Patchouli Oil
Workers filter patchouli oil at a refinery in Simboro, West Sulawesi, Indonesia, Wednesday, Feb. 26, 2025. (AP Photo/Dita Alangkara)

Demand for the patchouli plant’s oils has skyrocketed in recent years, and so too has the number of farmers in the region who now grow and process it

SIMBORO, Indonesia (AP) — Tucked between the village and the forest, Haruna and his father-in-law worked diligently through the night distilling dried patchouli plants, stoking the boiler with firewood, drops of fragrant patchouli oil trickling into plastic bottles.

A sense of satisfaction washed over them as they watched the container fill with thick, rich brown oil, a sign of high-quality patchouli, the result of their hard work and precision.

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Haruna, 42, who like many Indonesians only uses one name, is a patchouli farmer in Simboro, a sub-district of western Sulawesi. He and his father-in-law have been waiting in line for several weeks to finally be able to process their harvest in a modest steam distillation facility an hour’s drive from their farm. Demand for the plant’s oils has skyrocketed in recent years, and so too has the number of farmers in the region who grow and process it. But the trend has an uglier underbelly as Indonesia's vast rainforest is cleared to make way for patchouli farming. That loss of a vital ecosystem also increases the threat of landslides.

With a deep, earthy, musky scent, patchouli oil is derived from the leaves of the Pogostemon cablin plant, a member of the mint family. It's native to Southeast Asia, mostly in Indonesia. The aromatic oil is marketed for its calming effects, helping ease stress and anxiety. It's found in luxury fragrances, cosmetics and other wellness products. Social media trends have driven the most recent surge in interest in patchouli oil.

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