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CEO of fast-fashion brand Primark steps down after allegations of bad behavior in social situation

By AP News - Mar 31, 2025, 05:01 AM ET
Last Updated - Mar 31, 2025, 05:01 AM EDT
Britain Primark
In this undated photo, CEO of Primark Paul Marchant is seen at Penneys flagship store on Mary Street, Dublin, Ireland. (Brian Lawless/PA via AP)

The chief executive of Primark, one of Europe’s biggest fast fashion retailers, has resigned after an investigation into his behavior toward a woman in a social environment

LONDON (AP) — The chief executive of Primark, one of Europe’s biggest fast fashion retailers, has resigned after an investigation into his behavior toward a woman in a social environment.

Paul Marchant, Primark’s CEO since 2009, has apologized to the individual involved and resigned with immediate effect, the company said Monday. Shares in Primark’s parent, Associated British Foods, fell 4.9% in early trading, compared with a 0.8% drop in Britain’s benchmark stock index.

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Marchant “acknowledged his error of judgement and accepts that his actions fell below the standards expected by the company,” Primark said in a statement.

The retailer has 451 stores in 17 countries across Europe and the U.S.

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