WORLDSPRINGS SOLIDIFIES POSITION AS NATION'S LARGEST HOT SPRINGS OPERATOR WITH STRATEGIC GROWTH INITIATIVES AND LEADERSHIP EXPANSION
The market-leader unveils a new brand identity and additions to its leadership team, setting the stage for its highly-anticipated Zion Canyon Hot Springs opening
DALLAS and FORTH WORTH, Texas, April 3, 2025 /PRNewswire/ -- WorldSprings, which has rapidly established itself as the nation's premier outdoor wellness destination and largest hot springs operator, today announces key leadership appointments, including wellness industry veterans Vimla Black-Gupta (Equinox, Ourself, The Estée Lauder Companies) as Board Director and Advisor and Jackie Stauffer (Equinox, GORGIE, The Sprout Collective) as Chief Marketing Officer.
WorldSprings also reveals its new brand identity after undergoing a year-long initiative, setting the stage for its next phase of national expansion beginning this Summer with the opening of Zion Canyon Hot Springs, the portfolio's highly anticipated third location.
Only nine months after its first location opened in Dallas, WorldSprings has transformed the outdoor wellness landscape. Under the leadership of co-founders Rob Kramer, founder of Off Road Capital Management, and Steve Beckley, longtime owner of Iron Mountain Hot Springs in Glenwood Springs, CO (a WorldSprings Property), the company's growth trajectory has rapidly accelerated. WorldSprings has achieved market leadership by consolidating established properties, forming an industry-leading executive team and board of directors, developing a new brand identity, and preparing for the Zion Canyon Hot Springs opening.
To support this ambitious growth strategy, WorldSprings has expanded its leadership team with industry powerhouses. Vimla Black-Gupta has joined the Board of Directors, bringing 25+ years of wellness industry expertise from executive roles at Ourself, Equinox, Procter & Gamble, and The Estée Lauder Companies. Jackie Stauffer was appointed as Chief Marketing Officer, leveraging her success as founder of The Sprout Collective and RECESS, plus senior marketing experience at Food52, Equinox, and The Estée Lauder Companies.
"The explosive growth potential in the hot springs market presents a once-in-a-generation opportunity, and WorldSprings is uniquely positioned to lead this category nationwide," said Vimla Black-Gupta, Advisor and Board Member at WorldSprings. "Having scaled multiple wellness brands throughout my career, I'm thrilled to help accelerate WorldSprings' expansion strategy as we prepare to triple our footprint and bring transformative wellness experiences to markets across America."
The company's comprehensive rebrand was developed in partnership with Farrynheight, a preferred creative partner for brands including [solidcore], W Hotels, and Remedy Place. WorldSprings' new "Just Add Water" identity emerges from extensive consumer research conducted with over 3,000 individuals over a 12-month period. This strategic repositioning counters industry trends toward increasingly complicated wellness routines by emphasizing the simple, timeless power of mineral soak experiences.
"I am honored to further WorldSprings' mission to reconnect communities with a wellness ritual that's been proven across cultures for centuries," said Jackie Stauffer, Chief Marketing Officer at WorldSprings. "Our new brand identity celebrates the profound benefits of a simple practice, from reducing inflammation to improving sleep, and reflects our dedication to making the transformative power of water more accessible to wellness seekers across the country."
While the thermal waters and mineral hot springs market is well-established in Europe, projected by Grandview Research to grow at a CAGR of 14.0% from 2024 to 2030, there remains a significant opportunity for the U.S., with WorldSprings poised to capitalize on it. The company's market dominance comes amid explosive growth in the wellness tourism sector, projected by the Global Wellness Institute to reach over $1.4 trillion by 2027, driven by travelers seeking restorative experiences that blend relaxation, health benefits, and unique cultural immersion. With locations in destination and urban areas, WorldSprings supports consumers in developing a wellness routine that includes a consistent soak experience, allowing them to reap the benefits of reduced stress, better sleep, improved recovery, and stronger human connection.
Each WorldSprings destination features as many as 53 total bodies of water, spanning geothermal and specially formulated mineral waters inspired by renowned geothermal locations in eight different countries, including the Dead Sea, Iceland's Blue Lagoon, and Japan's Hokkaido region, as well as freshwater pools and cold plunges. Amenities include fire pits, outdoor showers, barrel saunas, and full-service spa facilities. For more information on WorldSprings and its existing locations, please visit worldsprings.com. Additional details on Zion Canyon Hot Springs will be released in the coming months and on zioncanyonhotsprings.com.
About WorldSprings
WorldSprings is the nation's premier outdoor wellness destination. Designed for relaxation, rejuvenation, recovery, and holistic well-being, each WorldSprings location has as many as 53 total bodies of water inspired by famous geothermal locations such as Iceland's Blue Lagoon and the Dead Sea. With temperatures ranging from 85°F to 104°F, guests may experience an array of therapeutic benefits tailored to their wellness needs. WorldSprings' soak experience is complemented by saunas, cold plunges, freshwater pools, and a full-service spa. Currently open in Dallas, TX, and Glenwood Springs, CO, operating as the Iron Mountain Hot Springs, WorldSprings is strategically expanding its footprint across the U.S. and will open Zion Canyon Hot Springs in summer of 2025.
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SOURCE WorldSprings
