SOUR PATCH KIDS® and J Balvin's Back to the Rayo Tour Partner to Launch an Exclusive Sour Egg Sweepstakes
J Balvin's and SOUR PATCH KIDS' super-fans have the chance to win Back to the Rayo Tour tickets, merch and more
EAST HANOVER, N.J., April 3, 2025 /PRNewswire/ -- SOUR PATCH KIDS is partnering with Global Superstar J Balvin to launch the SOUR PATCH KIDS® Sour Eggs x J Balvin Back to the Rayo Tour Sweepstakes. Starting today, fans can enter to win one of twenty-five prize eggs that include a signed Rayo album CD, Back to the Rayo tour merch and SOUR PATCH KIDS Sour Eggs Soft & Chewy Easter Candy. The sweepstakes will run from April 3rd to April 20th, 2025, and a link to enter can be found here.* Winners will be notified on April 21st.
This collaboration brings J Balvin's playful and inspired music to the delectable world of SOUR PATCH KIDS candies, creating an experiential partnership with multiple points of engagement. "Everyone knows I am still a kid at heart and that I love to snack. Sour Patch Kids represents those two things together. I can't wait to have my fans be a part of the tour through the brand," said J Balvin.
In addition to the national sweepstakes, SOUR PATCH KIDS will have a presence at the Back to the Rayo Tour performance in Houston ahead of Easter on April 17th, 2025. SOUR PATCH KIDS will be onsite with the mascot in the Toyota Center to offer attendees the chance to try SOUR PATCH KIDS Sour Eggs.
"At SOUR PATCH KIDS, we're always looking for inventive ways to spark mischief among our fans," said John Vasington, Brand Manager, Mondelēz International. "We jumped at the opportunity to create a sour egg experience with the iconic and always energetic J Balvin. The Back to the Rayo Tour offers a unique way to delight fans with tickets to one of J Balvin's unforgettable performances."
The SOUR PATCH KIDS Sour Eggs are a tasty way to add a little mischief to your early spring and Easter celebrations. Each treat-sized Easter candy pack features Easter-themed graphics and contains chewy candy eggs with mouth-puckering black raspberry flavor for a sour-then-sweet treat. Whether you're filling eggs for Easter egg hunts, handing out party favors, or simply treating yourself to something sweet, these sour candies are sure to be a hit!
Each 7.97 oz large bag of SOUR PATCH KIDS Sour Eggs contains 18 snack-sized packs. SOUR PATCH KIDS Sour Eggs are now available online and at all major national retailers for an SRP of $3.49.
For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/.
Abbreviated Rules
*No Purchase Necessary. Open to legal residents of the 50 U.S. (D.C.) who are 18 years of age or older. Ends 11:59 p.m. ET on 4/20/25. For entry requirements, odds, & prize details, see the Official Rules at www.SourPatchKidsJBalvin.com. Limit 1 entry per person. Void where prohibited. Sponsor: Mondelez Global LLC, 100 Deforest Avenue, East Hanover, NJ 07936.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
View original content to download multimedia: https://www.prnewswire.com/news-releases/sour-patch-kids-and-j-balvins-back-to-the-rayo-tour-partner-to-launch-an-exclusive-sour-egg-sweepstakes-302419745.html
SOURCE Mondelēz International
