Soup Market Forecast Report and Company Analysis 2025-2033 Featuring Campbell Soup, Nestle, Baxters Food, General Mills, Conagra Brands, Premier Foods, Hindustan Unilever, & Associated British Food - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--Apr 7, 2025--

The "Soup Market Report by Type, Category, Distribution Channel, Countries and Company Analysis 2025-2033" report has been added to ResearchAndMarkets.com's offering.

The global soup market is expected to grow from US$ 19.48 billion in 2024 to US$ 25.96 billion by 2033 with a compound annual growth rate of 3.24% during the period between 2025 and 2033

This growth trend is driven by the upsurge in consumer interest in convenient, nutritious ready-to-eat meals, innovations in flavors, the focus on health-oriented formulation, and the popularity of plant-based options, resulting in a steady growth within the global market.

Raising demand for Convenient Ready-to-Eat Meals

Increasing speed in modern lifestyles has led to a rise in demand for convenient food options. Soups are one of the most popular ready-to-eat products because they serve consumers who want a healthy meal without much preparation time. Single-serve, microwaveable, and long shelf life make them appealing to working professionals, students, and busy families.

The taste, health, and convenience balance make soups a favorite among them. The growing urban population and the expansion of e-commerce channels further drive the accessibility and popularity of ready-to-eat soups, boosting the overall growth of the soup market globally. In July 2023, Campbell Soup Company has expanded its Well Yes Sipping Soups line, introducing new flavors aimed at health-conscious consumers.

Rising Health and Wellness Trends

As health awareness continues to rise, consumers seek nutritious, low-calorie meal options, and soup is the most preferred. Manufacturers are coming up with healthier variants such as organic, gluten-free, low-sodium, and plant-based soups for health-conscious consumers. Functional soups with superfoods, vitamins, and proteins are also in high demand. Perceived as a comfort food, easy to digest, and nourishing, soup is popular across all age groups, driving growth in the market.

Expansion of Flavor Innovations and Regional Varieties

Flavor innovation is an important driver in the soup market, with manufacturers releasing new, exotic, and regional flavors to meet consumers' varied tastes. Starting from traditional broths, fusion flavors, and spicy variants, the variety available in soups keeps consumers coming back for more. Recipes that are regional and culturally influenced, such as tom yum, gazpacho, and bisque, appeal to local and international markets.

This diversification of flavors and innovative marketing promotes repeat purchase and expands the market toward a global consumer base. February 2024, Global flavor innovation in soups, sauces, and ready meals is growing with ethnic flavors. These are found in soups but are also widely used in sauces, seasonings, and condiments.

Hindrances in the Soup Market

High Competition and Market Saturation

The soup market is highly competitive and has players from multinational corporations, local brands, and private labels. This saturation of choice makes it hard for the brands to gain ground and be differentiated in the marketplace. Consumers are often attracted to different brands due to price, flavor, and convenience, thereby decreasing brand loyalty. Moreover, small players find it hard to compete with large corporations, as they dominate shelf space and marketing efforts. To overcome this, companies must invest in innovative product development, targeted marketing strategies, and diversification to capture and retain consumer interest in a crowded marketplace.

Increasing Demand for Fresh and Homemade Alternatives

Health-conscious consumers increasingly prioritize fresh and minimally processed foods, which is why demand for homemade soups and freshly prepared options is on the rise. Pre-packaged soups are perceived as less healthy due to preservatives, sodium content, and additives, creating a challenge for manufacturers.

This trend is amplified by the growing popularity of meal delivery services and DIY soup kits, which offer customizable and fresh alternatives. In order to address this challenge, manufacturers must focus on clean-label products, transparent ingredient sourcing, and innovative formulations that align with consumer preferences for healthier, natural, and fresher options.

Canned Soup Market

The market for canned soup continues to expand, driven by convenience, affordability, and long shelf life. Canned soups are a quick, nutritious meal solution for busy consumers. Manufacturers are developing healthier variants, such as low-sodium, organic, and plant-based variants, in response to the evolving preferences of consumers. The diversity of flavors and the appeal of ready-to-eat formats also contribute to market expansion. As the demand for convenience increases, the canned soup market is a staple in global food consumption.

Non-Vegeterian Soup Market

The non-vegeterian soup market is doing well as it has gained popularity because of the need for protein-rich, tasty meal alternatives. These soups are prepared using chicken, beef, seafood, or lamb and are highly in demand due to their rich taste and nutritional value. They also cater to a wide variety of cuisines, and the market leaders are chicken noodles, beef broth, and seafood bisque. Innovations include healthier formulations like low-fat and organic options. As consumers look for convenient, filling meals, the non-vegetarian soup industry continues to grow around the world, as changing appetites and diets keep boosting demand.

Convenience Store Soup Market

Convenience store soup market targets all those on-the-go who are looking for easy accessibility to meals. There are large numbers of soups they provide in can, instant, and ready-to-cook, appealing to fast-moving professionals, students, and travelers. Their huge popularity is because of its compact packaging and single-use option.

The increasing demand for healthy and innovative flavors has led brands to introduce diversified products such as organic and low-sodium soups. Convenience stores are important in the soup market, offering easy access and boosting sales through strategic placement and impulse buying opportunities.

Company Analysis: Overview, Recent Developments, Revenue Analysis

• The Campbell Soup Company
• Nestle S.A.
• Baxters Food Group Lmt.
• General Mills Inc.
• Conagra Brands, Inc.
• Premier Foods
• Hindustan Unilever Group
• Associated British Food Inc.

Key Attributes:

Key Topics Covered:

1. Introduction

2. Research Methodology

3. Executive Summary

4. Market Dynamics

4.1 Growth Drivers

4.2 Challenges

5. Global Soup Market

6. Market Share

6.1 By Type

6.2 By Category

6.3 By Distribution Channel

6.4 By Countries

7. Type

7.1 Instant

7.2 Canned

7.3 Dehydrated

7.4 Chilled

7.5 Others

8. Category

8.1 Vegeterian

8.2 Non-Vegeterian

9. Distribution Channel

9.1 Supermarkets & Hypermarkets

9.2 Convenience Stores

9.3 Online

10. Countries

10.1 North America

10.1.1 United States

10.1.2 Canada

10.2 Europe

10.2.1 France

10.2.2 Germany

10.2.3 Italy

10.2.4 Spain

10.2.5 United Kingdom

10.2.6 Belgium

10.2.7 Netherland

10.2.8 Turkey

10.3 Asia Pacific

10.3.1 China

10.3.2 Japan

10.3.3 India

10.3.4 South Korea

10.3.5 Thailand

10.3.6 Malaysia

10.3.7 Indonesia

10.3.8 Australia

10.3.9 New Zealand

10.4 Latin America

10.4.1 Brazil

10.4.2 Mexico

10.4.3 Argentina

10.5 Middle East & Africa

10.5.1 Saudi Arabia

10.5.2 UAE

10.5.3 South Africa

11. Porter's Five Forces Analysis

11.1 Bargaining Power of Buyers

11.2 Bargaining Power of Suppliers

11.3 Degree of Rivalry

11.4 Threat of New Entrants

11.5 Threat of Substitutes

12. SWOT Analysis

12.1 Strength

12.2 Weakness

12.3 Opportunity

12.4 Threat

13. Company Analysis

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KEYWORD:

INDUSTRY KEYWORD: FOOD/BEVERAGE RETAIL