UST Step IT Up Recognized by the Salesforce Partner Innovation Awards

Program commended for the consistent demonstration of excellence, leadership, and innovation within the Salesforce Ecosystem

ALISO VIEJO, Calif., April 8, 2025 /PRNewswire/ -- UST, a leading digital transformation solutions company, announced that it has received the prestigious Salesforce Partner Innovation Award in the Impact Category for the UST Step IT Up program, an initiative focused on providing underrepresented communities with training, mentorship, and employment opportunities in the Salesforce ecosystem. In addition, UST also won the silver at the APAC Salesforce Innovation Awards.

Salesforce's annual Partner Innovation Awards recognize the significant contribution partners have made across clouds, industries, and the broader partner program – including consulting firms, digital agencies, resellers, and ISV partners. The award acknowledges UST's dedication to leveraging technology for social good as well as driving positive social change through education and empowerment.

UST Step IT Up is a global talent development initiative aimed at broadening opportunities for underrepresented communities while addressing the significant IT talent shortage. This innovative program offers comprehensive paid training, equipping participants with the necessary skills to excel in the modern technology sector. Graduates who successfully complete the program secure positions with leading corporate partners, enabling these businesses to cultivate a diverse talent pipeline.

"The Salesforce 2024 Partner Innovation awards recognize partners such as UST that are helping their customers drive productivity and growth with AI, data, and CRM. Salesforce partners are integral to driving digital transformation and AI adoption across the Salesforce ecosystem, paving the way for better customer experiences," said Steve Corfield, Executive Vice President, Global Alliances and Channels and Emerging Technologies, Salesforce.

"UST has always been at the forefront of innovation and creative problem solving, working to help our customers achieve their business goals, including leveraging Salesforce alongside the latest in Generative AI, data unification, and personalization-driven engagement technologies. The UST Step IT Up program allows us to address iniquities by helping train the next generation of Salesforce talent while transforming lives in our communities. We are very happy to be the recipient of this prestigious Partner Innovation Impact Award from Salesforce.com and will continue working closely with the Salesforce Partners team in applying this program across the globe," said Smitha Nambisan, Partner Relationships and CSR Head, UST Salesforce Practice.

"We are honored to be recognized by Salesforce for our Step IT Up program. For over a decade, we have been dedicated to helping clients discover exceptional talent from underrepresented communities and transform lives through technology. The UST Step IT Up initiative empowers women, minorities, and veterans from non-technical backgrounds, equipping them with the skills to thrive as entry-level technologists. This program not only provides our clients with highly trained professionals tailored to their specific needs but also opens doors for individuals who might not have had the opportunity to pursue a career in technology," said BG Moore, Senior Vice President, UST Xpansion/Step IT Up, UST.

The Salesforce economy is driven by partners such as UST that continue to innovate and drive customer growth. A study by IDC found that the Salesforce ecosystem is projected to produce 11.6 million new jobs and $2 trillion in new business revenue by 2028. According to the study, Salesforce's AI-powered solutions are expanding the bounds of economic opportunity.

About UST

Since 1999, UST has worked side by side with the world's best companies to make a powerful impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Our digital solutions, proprietary platforms, engineering, R&D, products, and innovation ecosystem turn core challenges into impactful, disruptive solutions. With deep industry knowledge and a future-ready mindset, we infuse expertise, innovation, and agility into our clients' organizations—delivering measurable value and positive lasting change for them, their customers, and communities around the world. Together, with 30,000+ employees in 30+ countries, we build for boundless impact—touching billions of lives in the process. Visit us at www.UST.com.

Media Contacts, UST:
Tinu Cherian Abraham
+1 (949) 415-9857
Merrick Laravea
+1 (949) 416-6212
Neha Misri
+44-7341787926
Roshni Das K
+91 7736795557
media.relations@ust.com

Media Contacts, U.S.
S&C PR
+1-646.941.9139
media@scprgroup.com
Makovsky
ust@makovsky.com

Media contacts, India:
UST@adfactorspr.com

Media Contacts, U.K.:
FTI Consulting
UST@fticonsulting.com

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SOURCE UST