Mr. Yoshida's Brings the Heat with New Spicy Wing & Rib Sauce

Iconic sauce brand releases limited-run "swicy" sauce - available for the first time in U.S.

PORTLAND, Ore., April 8, 2025 /PRNewswire/ -- Yoshida Foods International, makers of the iconic Mr. Yoshida's Original Gourmet Sauce, is expanding its product line with the launch of a limited-time Mr. Yoshida's Spicy Wing & Rib Barbecue Marinade and Cooking Sauce. This swicy venture marks the start of the brand's bold expansion, as it adds small batch sauces and products to its growing lineup, beginning with a spicy kick. This hot new counterpart joins the beloved Mr. Yoshida's Original Gourmet Sauce on Amazon nationwide, after a highly anticipated return to the market in 2024 when founder and CEO Junki Yoshida purchased the brand back from Heinz Company.

The Spicy Wing and Rib Sauce strikes the perfect balance between fiery heat and savory sweetness, delivering a dynamic taste that offers a bold spice without overwhelming the palate. Crafted with premium ingredients for an authentic Japanese barbecue experience, it's ideal for grilling, dipping, marinating, glazing, or topping your favorite meats and vegetables. Ready to use right out of the bottle, this pantry essential elevates your dishes effortlessly, without the hassle of complicated preparation. The barbecue marinade will be sold in 2-46oz bottles for $25 on Amazon. This launch marks the first time the sauce has been available in the U.S., with its rich flavor profile previously exclusive to Australia and the UK.

The small-batch, limited-time product offerings will be available in extremely limited quantities, while supplies last. Alongside these exciting new flavors, the brand will continue to offer e-commerce staples, including the popular 2-pack of Mr. Yoshida's Original Gourmet Sauce and the newly introduced "Chef Pack" – a versatile offering designed by Mr. Yoshida with both restaurants and home grill masters in mind.

"We're thrilled to finally bring our Spicy Wing & Rib Marinade to U.S. customers," said Junki Yoshida. "This bold new flavor is just the beginning and will help drive even more growth for the brand. After an incredible year since reacquiring the company, we're excited to keep the momentum going and build a legacy that will last for generations—starting with this fiery new marinade."

Introducing the Spicy Wing & Rib Sauce is just the beginning for Portland-based Yoshida Foods. The brand is currently collaborating with other iconic PDX establishments on exciting and unexpected products, building on the success of its recent partnership with Cloud City Ice Cream. In December 2024, Yoshida Foods teamed up with the beloved local shop to create the limited-edition Grilled Pineapple Ice Cream with Caramelized Teriyaki Drizzle, which sold out in less than 24 hours of its first run. As part of its 2025 strategy, Yoshida Foods plans to launch more innovative flavors and expand its product offerings even further, so keep your eyes out for your next favorite sauce!

Stay up-to-date on new releases, collaborations, and more by following Yoshida Foods on social media and visiting the Amazon storefront. Find them on Instagram ( @mryoshidas ), TikTok ( @mryoshidas ), X ( @mryoshidas ) and Facebook ( Yoshida Sauce ).

For those seeking Mr. Yoshida's Original Gourmet Sauce, the beloved product can be found on Amazon, Costco, Walmart, and has a presence in over 10,000 grocery stores.

About Yoshida Foods International

Yoshida Foods International was founded in 1982 by Junki Yoshida who transformed an old family recipe for teriyaki sauce into a versatile, ready-to-use sauce with a classic sweet teriyaki taste and bold flavor, Mr. Yoshida's Original Gourmet Sauce. The sauce is distributed internationally across seven countries and is available at select grocery stores on both the West and East Coasts, as well as major retailers in the U.S., including Amazon, Costco, Walmart, Safeway, Publix, and more. Yoshida Foods is based out of Portland, Oregon, and currently has 60 employees.

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SOURCE Yoshida Foods