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Resorts World Las Vegas Names Shulman to Lead Marketing Push
By Prathapan Bhaskaran - Apr 12, 2025, 03:59 PM ET
Last Updated - Apr 12, 2025, 04:13 PM EDT
Casino hit by Nevada’s largest $10.5 million settlement with gaming control board seeks global expansion
Megaresort Resorts World Las Vegas, hit by a $10.4 million settlement, has named longtime casino executive Greg Shulman as the new Executive Vice President of International Marketing. The Las Vegas Strip’s biggest game resort, owned in part by Malaysian company Genting Brehad, is seeking to expand its footprint in the global high-roller market.
Shulman has joined the $4.3 billion resort after working for three years as vice president of casino marketing at Palms hotel-casino.
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Resorts World said that Shulman is central to its long-term growth strategy of “expanding our international presence.” Shulman has over two decades of experience in the gaming industry.
“I’m excited to embark on the next chapter of my career and contribute to (Resorts World’s) success as we look to accelerate our growth in the international VIP player market,” he said in a statement.
Confidence in global reach
Shulman’s career in Las Vegas began with the opening team at Bellagio in 1998 and he went on to serve for more than 15 years as an international marketing executive with MGM Resorts International.
Gaming world website Yogonet said that Carlos Castro, Chief Operating Officer and Chief Financial Officer of Resorts World, described the appointment as reflecting the company’s confidence in Shulman’s global reach and deep industry ties. “Greg’s impressive career in the gaming industry is a testament to his leadership and relationships all over the globe,” Castro said.
Jim Murren, who chairs Resorts World’s newly formed board of directors and was previously Chairman and CEO of MGM Resorts, also expressed confidence in Shulman’s ability to deliver results. “Greg has a proven track record of executing marketing strategies that attract new audiences and drive financial growth,” Murren said. "We are confident he will be instrumental in supporting our ongoing success and development.”
The property that opened in June 2021 has been mired in controversy. The resort has been linked to an illegal sports betting scandal involving a Major League Baseball star. The venture has been hit a high-profile leadership departure, and faced disciplinary action from Nevada regulators.
Huge settlement
In August 2024, the Nevada Gaming Control Board filed a complaint, which was recently resolved with a $10.5 million settlement, one of the largest fines in casino industry’s history.
The multi-count complaint against the resort related to criminal charges involving two illegal bookmakers, both of whom are awaiting sentencing on federal money laundering charges. One bookmaker, Matt Bowyer, was noted for association with Ippei Mizuhara, the former interpreter for Los Angeles Dodgers star Shohei Ohtani. Mizuhara placed approximately 19,000 wagers with Bowyer’s illegal sportsbook, amounting to more than $325 million in handle in three years. Bowyer, meanwhile, gambled at RWLV on at least 80 occasions, losing at least $7.9 million, according to a Nevada regulatory complaint.
In January, RWLV's board appointed Alex Dixon as Resorts World’s Chief Executive Officer.
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