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CASTROL AND TRAVELCENTERS OF AMERICA TEAM UP WITH NBA SUPERSTAR GIANNIS ANTETOKOUNMPO AS BRAND AMBASSADOR
By AP News - Apr 15, 2025, 05:04 PM ET
Last Updated - Apr 15, 2025, 05:04 PM EDT
- Partnership tips off with a new Castrol commercial set to premiere during 2025 NBA Playoffs Presented by Google -
NEW YORK and WAYNE, N.J., April 15, 2025 /PRNewswire/ -- Castrol, the Official Motor Oil Partner of the NBA and WNBA, and TravelCenters of America (TA) today announced a partnership with NBA Champion and two-time Kia NBA MVP Giannis Antetokounmpo as an official Brand Ambassador through the 2025-26 NBA season. As the face of Castrol, Giannis will star in a new ad campaign debuting during the upcoming NBA Playoffs Presented by Google.
"As one of the world's most inspiring athletes, Giannis' story of determination and success strongly align with our commitment to driving innovation and excellence on behalf of our customers and partners," said Andreas Osbar, CEO of Castrol Americas. "It's only fitting to introduce Giannis as part of our Castrol family ahead of the most heightened and high energy time of the season."
Known for his incredible journey from a late lottery pick prospect to NBA stardom, Giannis embodies the same spirit of perseverance, excellence, and growth that has defined Castrol throughout its 125-year history. Giannis, or the "Greek Freak" as he's known by his millions of fans around the world, will work together with Castrol to champion progress and spark inspiration in others.
"When I think back to my early days before entering the NBA and all that I've worked hard to achieve in the years since, it just proves that growth is possible if you keep moving forward," said Antetokounmpo. "I'm excited for my journey with Castrol to share my story and inspire others to develop their own path of progress."
In addition to Castrol, Giannis will represent bp's TravelCenters of America in a similar ambassadorship capacity. With a mission to return every traveler to the road better than they came, TA will use this new engagement to reach its motorist and professional driver guests throughout the year.
"Giannis embodies the values of hard work, dedication, and community that resonate deeply with our team members and professional drivers," said Debi Boffa, CEO of TravelCenters of America. "His commitment to excellence, both on and off the court, makes him a perfect partner to help us connect with travelers across the country. We are incredibly excited to welcome Giannis to the TravelCenters of America team."
To tip-off the partnership, Giannis will be featured in a new Castrol ad that debuts during the NBA Playoffs Presented by Google and takes fans on a journey through land, sea, air and space to showcase the company's wide-reaching impact across industries. The future forward campaign reinforces Castrol's "trusted by the best" positioning and features the company's refreshed brand and sonic identify. As part of the new campaign, Giannis will take part in dynamic activations across marketing, retail, and social media, bringing fans closer to his brand partners.
The agreement with Giannis continues to build on Castrol and TA's five-year partnership with the NBA and WNBA that was announced last summer. Earlier this year, Castrol served as the official partner of the 2025 Castrol NBA Rising Stars at All-Star Weekend, celebrating the league's next generation of talent.
For more information about the partnership and to stay up to date, follow Castrol (@CastrolUSA ) and TravelCenters of America ( @TravelCentersofAmerica ) on social media.
About Castrol
Castrol, one of the world's leading lubricant brands, has a proud heritage of innovation and fueling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea, and space for over 125 years.
Castrol is part of the bp group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. For more information, please visit: www.castrol.com
About TravelCenters of America
TravelCenters of America Inc., part of the bp portfolio, is a full-service travel center network operating under the TA®, Petro Stopping Centers® and TA Express® brands. Founded in 1972 and headquartered in Westlake, Ohio, its nearly 19,000 team members serve guests in over 300 locations in 44 states, with a mission of returning every traveler to the road better than they came. Offerings include diesel and gasoline, truck maintenance and repair, full-service and quick-service restaurants, stores with food, beverages and merchandise, car and truck parking and other services dedicated to providing great experiences for guests. TA is also committed to meeting the evolving needs of professional drivers and motorists as the nation shifts toward the increased adoption of alternative fuels and electric vehicles. For more information, visit www.ta-petro.com.
Media Contact
Brandan Orsatti
brandan.orsatti@bursonglobal.com
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SOURCE Castrol and TravelCenters of America
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