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Wayne Peacock

Also Known As W. Peacock, Wayne P

President and CEO, USAA

Wayne Peacock's profile picture

Wayne Peacock is the president and chief executive officer of US Automobile Association (USAA) with more than 30 years of experience at the company. Founded in 1922 as an insurance association serving military families, USAA is one of America's leading financial services companies. It offers insurance, banking, and investment and retirement solutions to its more than 13 million members. The company is headquartered in San Antonio, with offices in the U.S. and Europe, and owns more than $200 billion in assets.

A USAA member for more than 30 years, Peacock joined the company in 1988 in its real estate investment subsidiary and has served on the Executive Council since 2006. Before becoming CEO in February 2020, Peacock was president of USAA's Property & Casualty Insurance Group, the fifth-largest auto insurance carrier and fourth-largest homeowners insurance carrier. During his tenure at USAA, he has led teams across the organization, including contact centers, information technology, shared services, strategy, marketing and communications, security, and corporate real estate.

USAA ranked 96th on the 2022 FORTUNE 500 list and 25th on the FORTUNE World's Most Admired Companies 2022 list. It was recognized on the 2022 VETS Indexes Employer Awards list as a 5-Star Employer. It also achieved a 100 score on Human Rights Campaign Foundation's Corporate Equality Index 2022. USAA leads and inspires actions that improve lives in the military and in local communities, with 60% of its philanthropic giving prioritized for military causes. In 2020, USAA committed $50 million over three years to advance diversity, equity and inclusion.

Peacock is a member of USAA's Board of Directors and vice chair of USAA's Federal Savings Bank Board of Directors. He is a member of the Business Roundtable (BRT), an association of CEOs of America's leading companies, and an inaugural member of the Federal Reserve Board's Insurance Policy Advisory Committee. He also serves on the Board of Trustees of The Institutes, a leading risk management and insurance knowledge provider. He is the past chairman of the San Antonio Economic Development Foundation. Peacock is active in various industry and trade groups and co-led the Mayor's Task Force on Corporate Recruitment and Retention in San Antonio. A proud Eagle Scout, he served on the executive board of the Alamo Area Council of the Boy Scouts of America. He's also been recognized as an industry leader. P&C Specialist ranked him fifth on its Top 25 Leaders of Personal Lines list of influencers. Fast Company named him among the 100 most creative people in business.

Peacock graduated from Tulane University with a Bachelor of Arts in Economics. He has completed executive education programs at Harvard, Duke and Stanford universities and the American Institute of CPCU Executive Education Program at the Wharton School of the University of Pennsylvania.

Early Life

Peacock has been married to his wife, Ginny, for more than 30 years, and they are the proud parents of four children: Wes, Nick and twins, Erin and Elyse. 


  • BA Economics - Tulane University
  • Executive Education Program - Harvard Business School
  • Executive Education Program - Duke University
  • Executive Education Program - Stanford University
  • Executive Education Program - Wharton School at Pennsylvania University


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Other Activites

Outside work, Peacock is an avid reader, runner and competitive sailor.