
James Zarley
Overview
James Zarley is the chairman of ValueClick . The company is perhaps best known for its cost-per-click (CPM) Internet advertising model, whereby advertisers are billed only for the click-throughs that their ads achieve. After going public in 2000, ValueClick expanded its line of products and services by acquiring other companies with performance-based advertising and marketing services and technologies. The company also expanded into the European and Asian markets.
Zarley joined ValueClick on a full-time basis in February 1999 and was named CEO in May 1999. Zarley was an experienced executive with more than 30 years in the technology business.
In January 1999 ValueClick announced that it had signed eight new advertisers, namely Ask Jeeves, CNET, Consumer Reports, Intel Corp., Macy’s, ParentTime, Salon Magazine, and Sony Corp. of America. When ValueClick filed papers with the Securities and Exchange Commission (SEC) in October 1999 for a forthcoming initial public offering (IPO), it had 25 million active banner ads and a growing base of advertisers. Recently added advertisers included Audi, Bausch & Lomb, Goto.com, and Hoovers Online, among others. ValueClick organized its network of available ad space into the following categories: Consumer, Technology, Entertainment, E-Commerce and Shopping, and Sports and Recreation. For 1999 ValueClick had revenue of $20.3 million and a net loss of $2.5 million.
Career
- ValueClick - CEO