Jeffrey J. Jones II

Jeffrey J. Jones II is an American business executive. He is president and chief executive officer of H&R Block, and formerly held executive posts with Target Corporation, Uber and Gap Inc.

Career :

At The Gap, Inc., Jones was executive vice president and chief marketing officer. He led the company's global marketing strategy in addition to store redesign and experience, and consumer communications. Jones led a move toward Web-based marketing and helped create partnerships with iTunes, Kodak and Borders Books. Jones is also noted for tapping Sarah Jessica Parker to promote The Gap's fashion. Jones also worked for The Coca-Cola Company, where he was global account director.

In addition, Jones worked for the advertising agency Leo Burnett Company, Inc., where he performed work for clients including General Motors Company, MillerCoors, and Procter & Gamble Co. and founded a tech-focused subsidiary called LB Works. He also worked for McKinney, a Durham, North Carolina-based advertising agency where he was a partner and president, and served on its board. At McKinney, Jones instituted a 10-percent rule, which stipulated that members of his team spend one-tenth of their time focused on non-client projects.

H&R Block :

Jones took his first chief executive post when became president and CEO of H&R Block, a Kansas City, Missouri-based tax preparer, on October 9, 2017. He replaced Tom Gerke, who was interim CEO following the retirement of former CEO Bill Cobb. Jones is responsible for growing the company to better compete with TurboTax by Intuit and other online tax preparers. He has said he sees H&R Block as a financial services company and a retail company, and aims to grow the company by diversifying its services. He sits on H&R Block's board of directors.