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• The single thumbs-up and thumbs-down feature will still be available on the platform
Netflix Inc (NYSE: NFLX) on Monday launched a new feature offering users the option to give a double thumbs-up on content they love on the platform.
Netflix would use the information provided to recommend series and movies to the users, said the video streaming platform.
The single thumbs-up and thumbs-down feature would still be available on the platform.
“Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy,” Netflix said in a blog post.
Netflix said the new feature would help the platform in recommending better shows and movies to match the taste of its users.
“A Thumbs Up still lets us know what you liked, so we use this response to make similar recommendations. But a Double Thumbs Up tells us what you loved and helps us get even more specific with your recommendations.”
Netflix has been facing stiff competition from rivals including Disney+Hostar, Amazon Prime and other streaming platforms.
Picture Credits: Associated Press