Amazon agrees to data sharing as it stares at EU antitrust fines

• Amazon intends to provide some access to marketplace data to its competitors

In a bid to appeal to EU antitrust regulators, Amazon (NASDAQ: AMZN) has offered to share marketplace data with sellers and boost the visibility of rival products on its platform.

Amazon’s latest moves come as it seeks to avoid any fines levied by EU antitrust regulators.

The news, first reported by Reuters, also mentioned that Amazon could potentially face a fine of 10% of its global turnover, which could amount to more than $40 billion.