Shopify partners with YouTube to boost sales from content creators

Alphabet Inc’s (NASDAQ: GOOGL) YouTube on Tuesday said it is partnering with Shopify Inc (NYSE: SHOP) to allow merchants to sell through the video platform and let viewers purchase products without leaving its website.

The announcement comes amid consumers returning to physical stores after the COVID-19 pandemic, which let the e-commerce platform Shopify lose its prime spot as Canada’s most valuable company, as its shares have lost more than three-quarters of their value so far.

The partnership will allow merchants to integrate their online stores with YouTube, reaching over two billion monthly users.

Shares of Shopify jumped more than 5% in New York.