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Award-winning loyalty program to add exclusive experiences for members and launches sweepstakes
ROCKVILLE, Md., Sept. 15, 2022 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) and LEARFIELD are teaming up this college football season to kick off an exciting new perk for Choice Privileges loyalty members: Choice Privileges Experiences. As part of the award-winning loyalty program's latest offering, members can now use their rewards points to book exclusive college football-focused experiences at eight prestigious universities, ranging from a private stadium tour and sideline passes to autograph sessions and meeting the team's head coach.
In addition to the points redemption experiences, Choice Privileges is unveiling a special series of sweepstakes for all college football fans. Now through September 27, Choice Privileges' members will have the chance to win a pair of tickets and hospitality or parking access to an upcoming game. To enter each of the eight sweepstakes, keep an eye on the participating universities' social media channels for a link to enter to win.
"For our loyalty guests, the benefits of Choice Privileges membership extend beyond the realm of hospitality and include easy-to-earn, relevant rewards that can be used during their stay, for premium coffee, rideshares and now, at the stadium," said Jamie Russo, vice president, loyalty programs and customer engagement, Choice Hotels. "We know consumers are increasingly focusing on unforgettable experiences and this latest collaboration with LEARFIELD ensures our more than 54 million members – many of whom are avid college football fans – can continue to maximize those special travel moments with coveted experiences they won't find anywhere else."
"We are thrilled to collaborate with Choice Hotels in creating memorable, once-in-a-lifetime opportunities for their members," said John Brody, chief revenue officer, LEARFIELD. "The passion and energy associated with college football fandom is undeniable, and we're proud to work alongside our university partners and Choice Hotels to bring incredible experiences to life at iconic college brands across the country."
Through Choice Privileges Experiences, loyalty members can redeem the following VIP experiences for their favorite school, with experiences starting at just 50,000 Choice Privileges points:
Named a top hotel loyalty program by both USA Today's 10 Best Readers' Choice Awards and U.S. News & World Report, Choice Privileges membership is free and offers fast rewards, including bonus points, airline miles, or credits for premium coffee and shared rides through the exclusive, personalized, Your Extras welcome gift. Guests can earn points for future stays at Choice-branded hotels. For more information or to enroll in Choice Privileges, visit www.choicehotels.com/choice-privileges.
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About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. Choice recently acquired Radisson Hotels Americas, adding nine brands, more than 600 hotels, and approximately 67,000 rooms in the United States, Latin America, the Caribbean, and Canada to its portfolio. With 22 brands, Choice Hotels has more than 7,500 hotels, and nearly 650,000 rooms, in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands provide business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit www.choicehotels.com.
About LEARFIELD
LEARFIELD is a media, data, and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include licensing and collegiate sports properties' multimedia sponsorship management; publishing, audio, digital and social media; data analytics and insights; ticketing software; and ticket sales, premium seating, and fundraising services; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for NACDA's acclaimed LEARFIELD Directors' Cup, recognizing athletic departments across all divisions.
© 2022 Choice Hotels International, Inc. All rights reserved.
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SOURCE Choice Hotels International, Inc.