In NIL era, business is good for college hoops returnees
Many men's and women's college basketball players are finding it's been good business to return to college instead of chasing professional playing careers in the NIL era
Armando Bacot didn’t bolt early from North Carolina after a memorable run to the NCAA championship game to chase a professional playing career. Neither did Gonzaga’s Drew Timme, an All-American star of one of the nation’s top programs.
No, business is already good for men’s and women’s college basketball players able to cash in on their fame now.
The option to remain in school is more enticing than ever since the NCAA permitted college athletes to profit from use of their name, image and likeness in summer 2021.
“It definitely is a factor, definitely something that helped,” said Timme, a two-time Associated Press second-team All-American and a preseason pick this year. “If you look across the landscape of not only college basketball, but all college sports, it’s a big reason a lot of people are inclined to come back."
