Giant, sustainable rainforest fish is now fashion in America
Until recently, the skin of the pirarucu, the largest fish in the Amazon, had no commercial value
TRES RIOS, Brazil (AP) — Sometimes you start something and have no idea where it will lead. So it was with Eduardo Filgueiras, a struggling guitarist whose family worked in an unusual business in Rio de Janeiro: They farmed toads. Filgueiras figured out a way to take the small toad skins and fuse them together, creating something large enough to sell.
Meanwhile miles away in the Amazon, a fisherman and a scientist were coming up with an innovation that would help save a key, giant fish that thrives in freshwater lakes alongside Amazon River tributaries.
The ingenuity of these three men is why you can now find a beautiful and unusual sustainable fish leather in upscale New York bags, Texas cowboy boots and in a striking image from Rihanna’s Vogue pregnancy photo shoot, where a red, fish-scaled jacket hangs open above her belly. Sales provide a livable income to hundreds of Amazon families who also keep the forest standing and healthy while it protects their livelihood.
MANAGING A GIANT
