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Budweiser stalls to be less prominent at World Cup stadiums

Budweiser beer stands at the eight World Cup stadiums are being moved aside to less prominent spots just days before the games start

By GRAHAM DUNBAR
Published - Nov 14, 2022, 05:15 PM ET
Last Updated - Jun 23, 2023, 02:55 PM EDT

Budweiser beer stands at the eight World Cup stadiums are being moved aside to less prominent spots just days before the games start, Qatari organizers said on Monday.

It’s the latest late change in World Cup planning that started more than a decade ago in the majority-Muslim emirate where alcohol sales are strictly regulated.

Qatar consented when launching its historic hosting bid in 2009 to respect FIFA’s commercial partnerships, including the long-established Budweiser deal that was renewed 11 years ago with brewer AB InBev through the 2022 tournament.

World Cup organizers finally confirmed a beer sales policy in September covering the stadiums and official FIFA-authorized fan sites.

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