Survey Data: More PR Pros Are Sharing Reports Across Departments
One of the biggest challenges PR pros continue to face in 2022 is connecting metrics to business outcomes to show the impact of their work, according to Muck Rack’s second annual State of PR Measurement Survey. However, PR teams report sharing updates across more departments compared to last year, including executive (6% increase) and marketing (5% increase) teams, indicating earned media and PR may be becoming even more essential to business and marketing outcomes
MIAMI--(BUSINESS WIRE)--Nov 15, 2022--
One of the biggest challenges PR pros continue to face in 2022 is connecting metrics to business outcomes to show the impact of their work, according to Muck Rack’s second annual State of PR Measurement Survey. However, PR teams report sharing updates across more departments compared to last year, including executive (6% increase) and marketing (5% increase) teams, indicating earned media and PR may be becoming even more essential to business and marketing outcomes.
The report, which was released today by Public Relations Management (PRM) platform Muck Rack, surveyed PR pros to get a pulse on what metrics matter most, reporting preferences, and the biggest challenges and priorities in 2022.
PR Success Measurement
