Strategy Analytics: Apple Captures 68% Smartphones Revenue Share during 11.11 Online Shopping Festival in China
BOSTON--(BUSINESS WIRE)--Nov 16, 2022--
According to new research from Strategy Analytics, 9.0 million units of smartphones were sold during 11.11 online shopping festival in China this year, down -35% YoY. Apple solidified the leadership at the expense of Chinese brands. Xiaomi and Honor follow and rank in the top three list by volume share.
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China’s 11.11 Online Smartphone Sales (Million of Units) and YoY %: 2020-2022 (Source: Strategy Analytics, Inc.)
”Peng Peng, Analyst at Strategy Analytics, said, “COVID-related disruptions, consumer fatigue, and economic headwinds made 11.11 lackluster this year in China. We estimated 9.0 million units of smartphones were sold during 11.11 online shopping festival this year, down -35% YoY. While smartphone online retail price grew to 4,089 CNY (US$ 580) this year thanks to the greater mix of higher-priced iPhones, up +10% YoY, the total smartphone online sales revenue still posted -29% annual decline at 36.8 billion CNY (US$ 5.2 billion).”
Yiwen Wu, Senior Analyst at Strategy Analytics, added, “Honor displaced OPPO (OnePlus) and ranked the top three list by volume. It seized 8% volume share, slightly increased from one year ago. However, it yielded the third place to Huawei on revenue share this year. Huawei enjoyed a much solid retail ASP of 3,800 CNY (US$ 535) and captured 5% revenue share. The company’s brand equity is still something that other Chinese vendors cannot match.”
For more information about Strategy Analytics
Wireless Smartphone Strategies Service: Click Here
European: Peng Peng, +44 1908 423 602,ppeng@strategyanalytics.com
CONTACT: US: Linda Sui, +1 617 614 0735,lsui@strategyanalytics.com
South Korea: Woody Oh, +82 10 2230 2201,woh@strategyanalytics.com
KEYWORD: MASSACHUSETTS CHINA UNITED STATES NORTH AMERICA ASIA PACIFIC
INDUSTRY KEYWORD: MOBILE/WIRELESS TECHNOLOGY CONSUMER ELECTRONICS
SOURCE: Strategy Analytics
Copyright Business Wire 2022.
PUB: 11/16/2022 09:17 PM/DISC: 11/16/2022 09:17 PM
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