Taylor Swift ticket trouble could drive political engagement
On the heels of a messy ticket rollout for Taylor Swift’s first tour in years, fans are angry
By BROOKE SCHULTZ
Published - Nov 22, 2022, 03:45 AM ET
Last Updated - Jun 23, 2023, 11:57 AM EDT
Some of Taylor Swift’s fans want you to know three things: They’re not still 16, they have careers and resources and, right now, they’re angry. That’s a powerful political motivator, researchers say.
Look what Ticketmaster made them do.
It started Tuesday, when millions crowded a presale for Swift’s long-awaited Eras Tour, resulting in crashes, prolonged waits and frantic purchases. By Thursday, Ticketmaster had canceled the general sale, citing insufficient remaining tickets and inciting a firestorm of outrage from fans. Swift herself said the ordeal “really pisses her off.”
Ticketmaster apologized but the bad blood had already been sowed. And now fans — and politicians — have started acting on it.
