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Gucci recasts itself during Milan Fashion Week

Gucci returns to the Milan menswear runway with the brand's first collection since Alessandro Michele stepped down as creative director

By COLLEEN BARRY
Published - Jan 13, 2023, 07:03 PM ET
Last Updated - Jun 23, 2023, 02:22 AM EDT

MILAN (AP) — Gucci offered another January surprise to kick off Milan Fashion Week menswear previews on Friday, taking a new direction after Alessandro Michele’s exit as creative director.

Very much like Michele’s low-key debut eight years ago heading an in-house team, the Gucci runway show heralding the new post-Michele era was an understated affair, quietly recasting the codes of the brand founded in Florence more than a century ago as a luggage company.

Under Michele, fantasy took flight with ever-escalating showmanship and layers of embellishment in romantic collections that blurred gender barriers and intellectually challenged the fashion crowd with notes referencing sometimes obscure thinkers.

Those embellishments have been stripped, at least for now, with an easy-to-read collection.

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