Lanterns and crescents: more retailers court Ramadan buyers
For this year’s Muslim holy month of Ramadan, Target rolled out its first dedicated Ramadan and Eid, or feast, collection, including decorations
By MARIAM FAM and ANNE D'INNOCENZIO
Published - Apr 01, 2023, 09:16 AM ET
Last Updated - Jun 22, 2023, 11:13 AM EDT
With her 3-year-old daughter sitting inside a red Target shopping cart, Aya Khalil looked through the aisles with anticipation. The author was on a mission: See for herself that her children's book about a boy and his grandmother baking for an Islamic feast was actually carried by her local Target store in Toledo.
“Oh my God! ... It’s right there,” Khalil said on spotting “The Night Before Eid."
“Oh yeaaaaah!” her daughter joyously exclaimed. Khalil giggled.
For Khalil, it was a pinch-me moment as an author -- and also a big deal as a mother.
