5 simple ways to step up your business's TikTok game

Dan Oliver, founder of Dan-O’s Seasoning , was slinging his signature blends at trade shows and flea markets around the country when COVID-19 hit, shutting down his primary sales channel and forcing a hard pivot. Oliver turned to TikTok, going all-in on the video-sharing platform, and struck gold.

First, a video of him making crab cakes went viral. Daily sales increased sevenfold. A few months later, his bacon-wrapped jalapenos caught fire (figuratively), catapulting sales again.

Three years, hundreds of videos and millions of views later, Dan-O’s Seasoning has expanded from an e-commerce business to a supermarket staple and overall revenue has increased nearly 10,000%.

Dan-O’s success isn’t a one-off case. Thousands of entrepreneurs have seen their businesses take off on the social video platform. After all, with TikTok you’re only one viral video away from becoming the next big thing. But you have to play your cards right.