US guitar maker Fender opens flagship store in Tokyo banking on regional growth
Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year history
TOKYO (AP) — Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year history.
The American guitar manufacturer has chosen for its location Tokyo’s Harajuku, a hot spot for Japanese youngsters who love animation, outlandish fashion and, of course, American music. The store was unveiled to reporters Thursday ahead of its official opening Friday.
Asia-Pacific is on track to become the biggest music market in the world by 2030, and more stores are planned for the region, Fender says. The company's revenue in Japan has recorded double-digit percentage growth each year since 2015.
“I’ve played various brands, but what I like about the Fender is its power to help you play at more than 100% of your ability, letting you become aware of your potential and take up new challenges,” said Erino Yumiki, a guitarist, songwriter and one of the world’s many Fender artists.
