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White House Cybersecurity Label
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The Biden administration announces a cybersecurity labeling program for smart devices

The Biden administration and major consumer tech players are launching an effort to put a nationwide cybersecurity certification and labeling program in place

By AP News
Published - Jul 18, 2023, 05:24 AM ET
Last Updated - Jul 18, 2023, 03:14 PM EDT

WASHINGTON (AP) — The Biden administration and major consumer technology players on Tuesday launched an effort to put a nationwide cybersecurity certification and labeling program in place to help consumers choose smart devices that are less vulnerable to hacking. 

Officials likened the new U.S. Cyber Trust Mark initiative — to be overseen by the Federal Communications Commission, with industry participation voluntary — to the Energy Star program, which rates appliances’ energy efficiency. 

“It will allow Americans to confidently identify which internet- and Bluetooth-connected devices are cybersecure,” deputy national security adviser Anne Neuberger told reporters in a pre-announcement briefing.  

She listed Amazon, Best Buy, Google, Samsung and Logitech as among industry participants. 

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