Diesel is Milan's hottest ticket with otherworldly looks, cutting-edge textiles
Thousands came out in a rain to watch an open-air Diesel show during Milan Fashion Week on Wednesday, making the denim-centric brand the hottest ticket in town
MILAN (AP) — Thousands came out in a rain to watch an open-air Diesel show during Milan Fashion Week on Wednesday, making the denim-centric brand the hottest ticket in town.
Designer Glenn Martens has elevated Diesel to new heights, attracting top music talent like Jaden Smith to the VIP section of his elevated, concert-style runway, and making the raised big-D logo a must-have for the coveted Gen-Z.
Diesel's Spring-Summer 2024 co-ed collection combined early 2000s standards — cargo pants, bra tops, hoodies — with cutting-edge textile innovations that made it sometimes difficult to interpret what was coming down the runway. The rain only enhanced the mystery.
Denim faded into sheers, or was treated with a spray-paint effect. Garments had an almost savage look, as if disintegrating. A latex dress hugged the form in a nearly nude beige, somewhere on the border between transparency and cover.
