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Kraft debuts dairy-free mac and cheese in the US

Kraft Heinz says it’s bringing dairy-free macaroni and cheese to the U.S. for the first time

By DEE-ANN DURBIN
Published - Nov 29, 2023, 03:12 PM ET
Last Updated - Dec 21, 2023, 12:04 PM EST

Kraft Macaroni and… Fava Beans?

The Kraft Heinz Co. said Wednesday it’s bringing dairy-free macaroni and cheese to the U.S. for the first time. The company said the new recipe has the same creamy texture and flavor of its beloved 85-year-old original Mac & Cheese but replaces dairy with ingredients like fava bean protein and coconut oil powder.

The plant-based Kraft NotMac & Cheese, which will be rolled out to U.S. stores over the next few months, was developed in collaboration with Not Co., a Chicago startup that makes plant-based milk, burgers and other products.

Kraft Heinz, which is based in Pittsburgh and Chicago, formed a joint venture with Not Co. last year. The joint venture, called The Kraft Heinz Not Co., has already released non-dairy cheese slices and mayonnaise in the U.S. It plans to add more products and begin international distribution next year.

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