Faux fur, hot water bottles at Burberry's new London show

LONDON (AP) — British luxury brand Burberry unveiled its first catwalk show under new creative director Daniel Lee at London Fashion Week on Monday — and there wasn't a beige trench coat in sight.

The heritage brand is best known for its elegant, functional trench coats invented during World War I. But Lee, who joined Burberry in September, took the fashion house in a brand-new direction with a debut collection featuring faux fur and feathers, slogan T-shirts and playful duck prints.

The 37-year-old British designer was credited with revitalizing Italian luxury brand Bottega Veneta with hugely popular accessories like shoes and handbags during his tenure there, and many in the fashion industry were keen to know if he could work the same magic at Burberry.

Burberry CEO Jonathan Akeroyd said last year that he was banking on Lee's flair to significantly grow the brand's accessories sales and “dial up on Britishness in a modern way.”